Every euro you spend, whether in-store or online, earns you 1 point, provided you enter the email address linked to your customer account correctly when placing your order or when paying at the till in-store.

Your status depends on your total spending over a 12-month period:

• as soon as you reach a certain spending threshold, you will be awarded the corresponding status, which is valid for 12 months.
• At the end of this period, your status will be reassessed based on your spending over the last 12 months. To retain it, you will need to reach the required spending threshold again during this period.

When the programme was launched on 2 November 2026, your status was calculated retrospectively based on your spending over the previous 12 months. However, your points will only be accumulated from October 19th 2026.

All purchases made in-store or on the website earn you points at a rate of 1 point for every 1 euro spent. All you need to do is provide the email address linked to your customer account. However, purchases made using a gift card do not earn points. Purchases made with our retail partners do not earn points either.

All loyalty points earned will be reset to 0 after a 12-month period of inactivity on your customer account. Benefits redeemed using points are valid for 30 days after redemption (barring exceptions). *

Your status is determined over a 12-month period. When you move up to the next status, you retain it for one year.

Your new status is recalculated based on the amount you have spent over the last 12 months.

Firstly, check in your customer account, under the ‘My orders’ tab, to ensure that your purchase – whether made in-store or online – is listed there.

If it appears in your order history, check that your purchase was made more than 20 days ago.

If it isn’t, this is normal: your points are ‘pending’ until this period has elapsed. If it does not appear in your order history, this means you either did not place an order on the website or did not provide the correct email address when making your purchase in-store… Please contact our customer service team so that we can adjust your points.